Every health problem has its own symptoms. So do mental health issues. The objective of this program is to facilitate better understanding among people about their beliefs and practices relating to mental health problems, symptoms and management of mental health problems. This will result in the early identification of the problem and the initiation of treatment. Further, a clear understanding about mental health and related problems is expected to result in the reduction of stigma and better social support for the cause of mental health.

The core message in all the campaigns are mental illness is preventable by practicing positive mental health habits, curable if identified early and treatable. The key targets of this initiative are the general public, medical practitioners, students, teachers, members of CBO’s, employees of organized and unorganized sectors and grass root functionaries of government.